Quality you can feel
EXPERIENCE AND INNOVATION
In a history spanning around 150 years, weseta has developed a unique weaving technique and unbeatable feel for every stage of production thanks to constant innovation.
The weseta weaving technique makes it possible to weave a slightly twisted thread into terry cloth loops without it breaking. This makes our terry cloth incomparably soft, absorbent and light.
weseta switzerland – the Swiss premium terry cloth
EMPLOYEES WITH FINESSE
Well-trained, highly experienced employees with plenty of patience and finesse contribute to the high quality of our products. Weaving with cotton, a natural product, requires the machinery to be precisely set and constantly adjusted.
The collaboration between people and machinery helps us achieve a consistently high level of quality for our terry cloth products. Flat hierarchies and interpersonal communication play a key role.
LOVING ATTENTION TO DETAIL
Terry cloth products from our mill are woven slowly and carefully. They are not mass-produced. The airy terry cloth loops are not pressed together on big, heavy rolls – another factor that contributes to our products’ unique softness.
Every single terry towel is carefully selected, checked for impeccable quality, folded and packed by a conscientious employee.
When dealing with our customers, we prioritise personal contact and communication. Callers are dealt with personally by our team, who are happy to help. We take their concerns seriously.
Thanks to our comfortably manageable size, we can quickly align our range of colours and sizes with our customers’ needs. Product availability is guaranteed for the long term.