Leonhard Blumer, a 19-year-old from Engi, establishes the Sernfthal weaving mill using funds from investors. Hydropower from nearby Mühlebach is used for production on the 180 weaving looms.
Leonhard Blumer successfully develops the business. Later, he will even establish a school in the village and the Sernftal tramway.
A global economic crisis breaks out, and weseta also feels the effects. New investors bring capital on board from 1936 onwards. weseta is fully renovated and modernised over a period of several years.
weseta develops its unique weaving technique and brings a light, cuddly soft terry towel onto the market. The original dreamflor with meander border sets a new standard in the bathroom.
Current CEO, Conrad Peyer, takes over the business. His grandfather and uncle were previously co-owners of weseta.
weseta celebrates its 150th anniversary.
weseta launches an unprecedented tactile experience onto the market in the shape of the DREAM ROYAL. It presents the softest terry towel in the world – made to be touched. It builds on its strengths and stands on its own two feet. The product brands dreamflor, dreampure, puro and dreamtuft, as well as the DREAM ROYAL, douceur, softweight bio and folklore collections, are now sold under the weseta switzerland umbrella brand, which undergoes a slight rebrand.