Quality you can feel

EXPERIENCE AND INNOVATION
In a history spanning around 150 years, weseta has developed a unique weaving technique and unbeatable feel for every stage of production thanks to constant innovation.

The weseta weaving technique makes it possible to weave a slightly twisted thread into terry cloth loops without it breaking. This makes our terry cloth incomparably soft, absorbent and light.

EMPLOYEES WITH FINESSE
Well-trained, highly experienced employees with plenty of patience and finesse contribute to the high quality of our products. Weaving with cotton, a natural product, requires the machinery to be precisely set and constantly adjusted.

The collaboration between people and machinery helps us achieve a consistently high level of quality for our terry cloth products. Flat hierarchies and interpersonal communication play a key role.

LOVING ATTENTION TO DETAIL
Terry cloth products from our mill are woven slowly and carefully. They are not mass-produced. The airy terry cloth loops are not pressed together on big, heavy rolls – another factor that contributes to our products’ unique softness.

Every single terry towel is carefully selected, checked for impeccable quality, folded and packed by a conscientious employee.

RELIABLE SERVICE
When dealing with our customers, we prioritise personal contact and communication. Callers are dealt with personally by our team, who are happy to help. We take their concerns seriously.

Thanks to our comfortably manageable size, we can quickly align our range of colours and sizes with our customers’ needs. Product availability is guaranteed for the long term.

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THE SELECTION OF RAW MATERIALS
Carefully selected raw materials are the foundation for weseta’s unique level of quality. We use medium- and long-staple cotton, purchased by the CEO personally. We work with extremely reliable partners to guarantee premium quality.
THE SPINNING AND TWISTING
To balance out factors such as climate-related variations, different crops are combined before the fibres are spun into a yarn. The yarn is warped in the outwork and smoothed in a starch bath to ensure it does not break on the weaving machines.
THE WEAVING PROCESS
Weaving requires a great deal of experience and finesse in handing materials and machinery alike. A special basic fabric ensures our terry cloth keeps its shape. The special weseta weaving technique allows a pile with slightly twisted threads to be woven onto it. This creates unique softness.
THE DYEING
Our luxurious terry towels are dyed using very gentle and sustainable processes. This helps them keep their stunning colour. When the drying process is complete, the towels are pre-washed and tumble-dried. This means they hardly shrink at all at a later stage and keep their light and airy feel.
THE SEWING
Products are cut, sewn and kitted out with the appropriate labels at our mill in Engi. When sewing vertical and horizontal seams, our employees take care to create straight edges on terry towels and improve them by hand if necessary.
THE QUALITY CONTROL
Loving attention to detail is what sets us apart. That’s why every single weseta product undergoes another strict quality control at the end of the production chain, i.e. they are carefully selected, checked for colour irregularities and protruding threads, and are folded and packed by hand.